This summer, we’re hosting Healthcare Marketing Pulse, a five-part series of webinars to explore the most important topics impacting healthcare marketing performance: trends and insights shaping strategies; targeting, tracking, and personalization best practices; maximizing performance amid budget constraints; and understanding and applying marketing AI.
We aim to help healthcare marketers gain and maintain a competitive advantage by sharing actionable insights, effective strategies, and emerging tools you can deploy today. Along the way, we’ll share examples from our work with the country’s top health systems and exclusive perspectives from leading-edge digital partners.
The series will be hosted by Jeremy Mathis, our Vice President of Client Success. Jeremy boasts nearly two decades of experience in marketing for hospital systems and healthcare organizations; he’ll be joined by various subject matter experts and special guests each session.
Click here to register for the series or learn more about the topics below.
SESSION ONE | THURSDAY, JUNE 27
trends + insights shaping healthcare marketing
Digital marketing is ever-changing, and health systems must stay on top of evolving trends and insights. Our work with top health systems has given Fathom a unique perspective on what healthcare marketers should focus on. In the first session of our virtual learning series, Healthcare Marketing Pulse, we will set the stage for what you need to know about the future of digital marketing.
SESSION TWO | THURSDAY, JULY 11
targeting, tracking, + personalization
Since the OCR bulletin was issued in 2022—and after an update in March made the waters even murkier—health systems have wondered how to continue engaging their audiences, especially with no clear way to differentiate between PHI. This Healthcare Marketing Pulse session will focus on best practices for collecting audience information without violating HIPAA with examples from our work with leading healthcare systems.
SESSION THREE | THURSDAY, JULY 25
maximizing performance amid constraints
Healthcare marketers hold similar goals: improve performance and engage patients. These goals get more challenging to achieve as economic and operational factors restrict budgets and capacity. In this Healthcare Marketing Pulse session, you will learn how precision drives performance to keep your marketing efforts growing despite resource constraints.
SESSION FOUR | THURSDAY, AUGUST 8
introduction to AI for healthcare marketing
Learn how AI is reshaping the healthcare marketing landscape, from personalized patient engagement to predictive analytics. In this webinar, Fathom’s digital marketing and AI experts cut through the hype—and the concerns—by providing a practical guide to the tools, strategies, and frameworks required to lead adoption and improve marketing performance.
SESSION FIVE | THURSDAY, AUGUST 22
applying AI in healthcare marketing
Leading healthcare systems are harnessing the power of AI to energize and revolutionize their marketing strategies. So how does your tech stack, well, stack up? In our final Healthcare Marketing Pulse, (client name, partner name) and Fathom will delve into specific use cases, workflows, tools, and considerations to unlock the full potential of AI in healthcare marketing.