the healthcare marketer's playbook: how to maximize patient acquisition on a budget

Healthcare marketing is evolving fast—traditional approaches aren’t delivering the same ROI, and health systems that fail to adapt risk losing patient volume. Meanwhile, forward-thinking organizations are leveraging AI-powered strategies and advanced budget models to meet shifting consumer expectations with precision.

We reveal the exact strategies top health systems are using to stay ahead, including:

• Service line-specific digital benchmarks for smarter paid media planning
• Proven marketing tactics to increase patient engagement
• Compliance-friendly targeting strategies that don’t sacrifice precision
• Budget models designed for service line growth
• The future of patient acquisition through short-form video and shoppable content

Download the whitepaper now to gain insights that will help your health system maximize marketing impact and drive measurable outcomes.