How We're Using AI in Our Work with Top Hospital Systems

At HCIC 2024, Elise Horst, Fathom's Director of AI Solutions, shared practical AI use cases for healthcare marketing drawn from our work with Penn Medicine. Elise recorded the presentation for marketers who couldn't attend the event. Watch this 30-minute video to learn how to leverage AI to enhance every phase of the marketing funnel—from planning and budgeting to activation, optimization, and performance measurement. Discover actionable insights and tools like Perplexity and Akkio that you can incorporate into your marketing strategies to maximize budget efficiency and improve patient engagement. And if you'd rather read the case study, you can find that here.