Watch

Google SGE: Deep Dive Into Search Generative Experience

a conversation with Rob + Larry

December 15, 2023
iStock-1197257945_web-scaled.jpg

Rob Hosler and Larry Engel, SEO experts on our team, recently sat down for an insightful discussion on Google Search Generative Experience (SGE). Their conversation unraveled how it works, examples of it in use, and its impact on SEO strategies moving forward.

It’s imperative to understand that SEO is no longer a linear path but a dynamic process encompassing multiple touchpoints. As a result, marketers must create content and strategies that resonate with users at every stage of their journey—whether they’re seeking localized services, detailed information, or ready to make a transaction.

For instance, when someone searches for a cancer hospital, the SGE result provides a localized experience right at the top of the page. This mirrors the ongoing trend of optimizing for local searches, a tactic that a hospital’s marketing team should already prioritize.

Watch the video below to explore Google SGE and its implications in more depth.

Your Privacy Matters to Us

Fathom uses cookies to enhance your experience, analyze site usage, and support our marketing efforts. By continuing to use our website, you consent to our use of cookies and the collection of personal and analytic data.

You have the right to opt-out of the collection of your personal information and refuse non-essential cookies. For details, see our Privacy Policy.