Case Study
driving OB/GYN patient growth in a competitive market
patient growth case study
Expertise:
Paid Media
Content + SEO
The Challenge
A costal Carolina health system aimed to increase OB/GYN patient acquisition by 2% YoY despite declining birth rates and growing competition from both new and established healthcare providers in the region.
The Solution
We launched a targeted digital marketing strategy to attract both pre-OB and OB-seeking women. Our approach included:
Paid search and social campaigns tailored to patient intent
Optimized keyword strategies to capture high-intent searchers
Geo-targeting across 40 key zip codes
Data-driven ad placements across social platforms and paid search
The Outcome
The campaign exceeded expectations and led to expanded discussions on increasing their brand awareness:
-
-
+10%
form fills over goal
form fills over goal
+40%
patient visits over goal
patient visits over goal
