Lara Bobel

As Creative Director on Fathom's Marketing team, Lara Bobel is passionate about creating brand experiences that unify teams, support rich collaboration, and empower growth. Some of her favorite projects are the lifestyle photoshoots she directs, which you see the result of across our website and marketing collateral. These shoots not only keep the creative work fresh, but they also serve as a reminder for Lara that it's our people who truly make a difference in healthcare marketing. When Lara's not working, you'll likely find her out in nature in search of an adventure hiking, camping, cycling, or birding—a hobby she picked up during the pandemic and has origins in an (unsuccessful) attempt to befriend some neighborhood crows. And if she's not in nature, and sometimes when she is, Lara usually curls up with a good book, works on a crochet project, or tries to keep up with her son.