Director, Paid Media
Claire Wirtanen is Fathom's Director of Paid Media. In her role, Claire leads the team of specialists and strategists renowned for crafting tailored digital advertising strategies that address our clients' unique market and service line needs. A results-driven marketer, she specializes in developing patient acquisition campaigns that increase awareness, boost preference, and drive appointment volume. Claire's passion lies in uncovering insights that unlock fresh strategies, compelled by a desire to meet client goals. Appreciated for her empathic and collaborative approach, she values the relationships she builds with clients and their teams. Outside work, Claire enjoys spending time outdoors with her family.
