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Remote Roundtable Recap: An Open Conversation

on prioritization, the marketer's role in business strategy, and the elephant in the room

May 21, 2020
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watch the remote roundtable

“Growth-minded marketing leaders will continue to meet the needs of their customer and their business, even as those needs evolve.”

That was the central premise of the quick take Steve Kessen delivered during the May 21st Remote Roundtable he hosted—the final session in the initial eight-part series. From there, the conversation was wide-ranging, covering topics such as:

  • How leaders are thinking about prioritization when forecasting even two weeks ahead is a challenge
  • How marketers can meet the demands of their audience who expect an Amazon-like digital experience
  • Putting a timeframe on how long COVID-19 will be the elephant in the room

watch the rest of the roundtable series

This was the eighth session in an eight-part weekly series hosted by our CEO, Steve Kessen. These remote roundtables were a connection point for marketers when the typical opportunities to collaborate don’t exist.

If you’d like to view the other discussions on-demand, visit fathomdelivers.com/roundtables.

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