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Remote Roundtable Recap: Growing Pipeline
a remote roundtable with Google's Chris Hurwitz focused on B2B lead generation and pipeline growth
watch the remote roundtable
On August 27, B2B marketers joined our CEO, Steve Kessen, for our 10th Remote Roundtable of the year. This conversation focused on a topic that’s top-of-mind for B2B marketing and advertising leaders who are trying to replace or supplement their typical marketing mix that included a heavy dose of trade shows: growing pipeline.
Steve was joined by Google’s Chris Hurwitz, a B2B and Google product expert, and Katie Zelasko who leads Fathom’s paid media team. Together, the trio shared historic parallels to today’s economic state, opportunities for marketers to be first-movers, and best practices for digital advertising campaigns that grow awareness and convert visitors to customers.
watch the rest of our roundtables
Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist. If you’d like to view past discussions on-demand, visit fathomdelivers.com/roundtables.
