Healthcare Internet Conference (HCIC)

The Healthcare Internet Conference (HCIC) is the premier event for healthcare marketers and digital leaders. We're proud to be Gold Sponsors of the 2024 edition, our third consecutive year supporting in that capacity. We have a Texas-sized agenda planned for the week in Austin. Here's a quick preview of what you can expect from our team.

we're presenting with Penn Medicine

Attend our session, Artificial Intelligence in Action: Leveraging AI to Enhance Patient Engagement, on Monday, November 11, at 2:10 p.m. to learn how we employ emerging tools to engage patients, find efficiencies, and boost performance in our work with Penn Medicine. 

Elizabeth McGonigal, Manager of Digital Strategy at Penn Medicine, will join Elise Horst, our Director of AI Solutions, and Brittany Trafis, our EVP of AI Innovation, to bring clarity and concrete examples to the sometimes murky world of marketing AI application. Throughout our session, we'll share actionable examples you can utilize in your work immediately.

at our booth: insights and perspectives

The future is anything but certain. From emerging AI tools to trends in digital advertising, our experts have prepared a few critical takeaways to help you move confidently into the future. Stop by the Fathom booth for:

• Our 2025 Paid Media Trends + Insights report. This snapshot, prepared by Claire Wirtanen, our Director of Paid Media, offers an insightful reflection on the trends that shaped 2024, the predictions we expect to influence 2025, and what you need to do to prepare. Plus, we've gathered advertising channel costs since 2019 and forecasts for 2025 to reference as you plan budgets and media mix. 
• AI Empowered, an essential guidebook for marketers exploring Artificial Intelligence. Informed by our work with top hospital systems, this resource includes all the frameworks, checklists, use cases, and practical examples you might need as you explore the adoption of AI for marketing applications. 
• Austin's own High Brew Cold Brew. Grab a can of High Brew coffee before your next session. Most marketers we know run on coffee, and High Brew is some of the best we've had.